Fill the clay pot (or a regular pot if a clay one is unavailable) with water.

Add piloncillo (or brown sugar) and cinnamon sticks to the pot.

Heat the mixture on a medium flame until the piloncillo dissolves completely.

Once dissolved, add the freshly ground coffee.

Reduce the flame and allow the coffee to simmer for about 5 minutes.

Remove from heat and let it stand for a couple of minutes, allowing the coffee grounds to settle at the bottom.

Strain the coffee while serving to avoid the grounds.